We save you money

There are a lot of practices that big pool companies follow that don’t benefit you, the client. This is exactly why we went into business. We knew we could change those practices so that you still get your dream pool, but you save $10,000 or more. In fact, if you are in the market for a very customized pool, you can save $50,000 or more!

We’ve summarized below what pool companies do to rob you of your money, while getting rich themselves. Then, we’ve outlined what we do differently, so that you can build your pool and not break the bank.

Here’s a little run-down of how big pool companies run their businesses, all the while siphoning money from your bank account:

Your pool is making the pool company very rich.Pool companies have a national markup average of 66.6 percent for a standard pool. If you want an upgrade, then the markup is as much as 100 percent or more. All of that extra money goes straight in their bank.
Your pools quality is at risk because of conflicts of interest. Pool companies sell at a fixed price, so whatever penny they spend over the budget is coming out of their pockets, and whatever penny they can save goes into their pocket. This is a strong incentive to cut costs whenever it’s possible. The easiest way to cut costs is to cut down on quality.
When a good pool company promises you that their work is significantly better than their similarly priced competitors, it's probably a lie. The overwhelming majority of the good pool companies literally hire subcontractors to do all or most of the work. And they all contract out to the same group of subcontractors. In trades such as gunite and shotcrete, there are only a few qualified subcontractors per county. So, most of the pool companies hire at least a few of the same subcontractors as the other pool companies hire. So the quality you get from company to company doesn't vary much. Plus, the pool companies all find ways to reduce cost/quality to increase their profits. So not always you get the quality that you deserve and expect. Its just something out of your control.

Pool companies charge you extra for warranties, but you don’t get anything extra for the money. All the subcontractors are bonded and insured and they all offer warranties. And these are the very same warranties that the pool companies pass on to their customers. So even though you pay extra for the pool company’s warranty, you only get the warranty that the subcontractor or the equipment vendors offer in their original price.
Your pool is being designed by a sales person with no experience or schooling in design. . Most of the time, pool companies hire sales people with no training or experience in the pool, design or construction industry and just train them for a few weeks. The sales people then walk out the door with a price book, which is what they follow to design your pool and give you a quote. So your pool designer, who may have been selling turf, cars or paint a few months ago, has no training in either what good design is or how to make sure it matches your house's architecture.The risk is that the pool will not only not look good, but also that your huge investment may not add value to your home.
Once the sales process is over, you never see your sales person again. Once the contract is signed, the promises your sales person made are meaningless. At that time, the pool company’s construction department takes over and only what is written in the very brief contract will be honored.

If you want a pool that is a little bit out of the ordinary, the pool companies will either convince you to simplify, or they will charge you an exorbitant amount of money.Pool companies like to make their lives easy, so they don't like offering many options, unless they can make a huge profit on them. Plus, they encourage their sales team to leave those parts of the work that are not easy (such as the decks around the pool) out of the contract. That way, they put as little effort into your pool project as possible, while ensuring the most profit for the company.
You are paying for problems that only arise ever once in a while Since pool companies sell at a fixed price, they add a hefty buffer fee to the price for unexpected problems. These problems may only happen during the building of one in twenty pools, but they charge the fee to every customer.
Your money sits in the pool company’s bank for long periods of time. Since pool companies ask for large amounts of money up front, your money sits in their bank – so they earn interest instead of you. Plus, you are at much larger risk in case the pool company goes bankrupt. And many pool companies use your money to pay for the last client’s pool, which is already built. They’ve set up their business so that it runs like a never-ending chain: The current client is paying for the last client’s pool, causing constant pressure to sell another pool.
If you don’t like their design – you are out of luck. Pool companies’ “designers” refuse to redesign. Here’s why: most of the pool “designers” working for big pool companies don't know anything about creating CAD designs in the computer. Instead, they design with pen and paper, so every change is very time consuming. This is why the “ designers” usually make one – maybe two – design(s), and won’t budge. Pools are almost never redesigned more than three times. And, if you like the pool shape, but want it to be bigger or smaller, there’s no chance. Without working on a computer the “designers" have no way to rescale the design.
Once your huge investment is made to build a pool, when your house is appraised the increase in value only reflects about 50 to 70 percent of what you paid for the pool!That’s what you get for hiring a pool company with huge markups and extra fees, a lack of design expertise, and a business structure that encourages cost cutting – resulting in quality cuts.

A different solution

We offer you a different solution, a solution that saves you -$10,000 , $50,000 or more. Here's what we do that helps you keep that savings in your pocket, while you get the same or better pool that you would get from a big pool company:

You don’t pay unnecessary fees. We offer consulting services on how you can build your own pool (Become a successful owner builder). By doing this many duplicated costs are cut. You don't have to pay the insurance that pool companies pay. But the work is still insured, because all the subcontractors (Primary contractors to you now) are bonded and insured. Plus, no one charges you a buffer for just-in-case problems. Instead, if a vendor or contractor goes over by $300, you pay that $300. But this is much cheaper than the buffer fee that the big pool company charges. And, in some cases, the actual cost of a contractor is under budget. This savings goes to you, not a pool company.
Subcontractors (Primary contractors to you ) charge you the same amount that they charge the big pool company, but you don't have to pay the markup If you went to one of this contractors independently, you would very likely get quoted a much higher price than what the pool company would get. But this contractors know about our services and know about the benefits to them of dealing directly with the pool owner and are willing to charge you the same amount they are charging other big companies (without their 66 percent markup).
Your money is safe in your bank account. If a pool builder goes bankrupt (You might have heard about cases like this on the news lately), you are still liable for work performed by subcontractors if they didn't weren't paid by the pool builder. They cal lien your house if they don't get paid either by you or the pool builder. So you can end up paying twice for the same work. In many cases the pool company has more money from you than what the work performed costs. So even if they paid the contractors who already did work for you, you might loose the rest of the money you gave them. Money they were supposed to use for doing following trades.
You don’t need to worry about any conflicts of interest. We charge a flat fee for our work, which includes everything from start to finish. And our profit is completely independent of the cost of the pool, so we don't have any incentive to cut quality in order to increase our bottom line.
There are no surprise fees. We charge a flat fee that never changes. And the only other charges you will get are from the contractors. We help you gather very accurate estimates from each contractor - so before you even get started you have a remarkably precise idea of how much the pool is actually going to cost -usually within $500 of the final cost.
You get the pool you want – even if it’s complicated. If you decide to build a simple pool or a highly upgraded pool, we charge the same amount. And if you want to upgrade, you are the boss! There are no extra fees on our part to help you add the extras that will really make you happy. You just pay for the direct cost increase the people doing the work will charge you. In most cases you will laugh at the actual difference between buying cheap equipment or finishing materials and the most expensive ones.
You decide the quality of your pool. You decide what type of materials or equipments to use. For example: You decide if you want to spend the extra 300 - 400 dls and buy that expensive glass tile you liked. Maybe you will find that spending 300 dls more on getting the exact look you want is not a big deal when you are spending 20k, 30k, 40k or more on your project. Try this with a regular pool company and you will most likely be paying thousands more. Upgrading becomes less expensive. You can have a much nice pool than what you would have been able to afford / willing to spend with a pool company.
You get the best equipment for a much better price.. We are distributors of the best pool equipment brand, so we are able to sell you this equipment directly. So, you are able to install the best quality equipment without the huge markup that you would pay with another company.
You may be building your own pool, but you are not alone. We are there to help you every step of the way. -
You pay as work on the pool progresses. You pay our fee as construction in your pool progresses and you pay your contractors AFTER they finish their trades. You are only paying for the pool as the work progresses. So the money stays in your bank account, not the pool company's.

Your pool is designed by an architect. All pool designs are finalized by an architect. This company looks at pictures of the house and plans of your house and makes a design that matches your desires, as well as the house's architecture. They can also help select finishing materials, and- combine colors and textures. You end up with an impeccable pool design that will certainly increase the value of your home.
Custom designs are at your fingertips, with as many changes as you want!They use the most modern computers and CAD software to design the pools. That way if you're thinking about building a pool, you can get really good you custom designs for your house within days. And, once we begin working together, you will get as many changes or new designs as are needed to make you happy. Plus, in a flash, they can rescale it to perfection.
You get the same warranties as you would get from the big pool companies. You'll be hiring the same subcontractors (Primary contractors to you) and buying from the same vendors / equipment manufacturers that the pool companies hire/buy from - and they all offer a warranty. So you get the exact same warranty that the pool company offers, without the extra warranty fee, and directly from the people who did the actual work.
You’re investment in your home is worthwhile! You get the same pool as you would get from a big pool company, but you pay between $10,000 and $50,000 less. So what you pay for the pool is very close to how much your house increases in value due to the pool addition.